With Samsung and Apple giants account for the largest share of the smartphone market , there is not much to manufacturers such as HTC. However, the Taiwanese manufacturer is confident in its ability to make a place worthy of the name in the smartphone sector.
While currently owns 4% of the market, HTC hope indeed reach 10-15% in the medium term . In any case it only said Peter Chou, head of the Asian group at the last meeting with shareholders. The man suggests a strategy based on the products, but also on the image of the brand and partnerships with operators.
The HTC smartphone
One
distinction Computex obtained for the model One (innovative smartphone) presence never seen before in the four major U.S. operators (HTC managed to place in AT & T, Sprint, T-Mobile and Verizon) and volumes of interesting sales largely explain this optimism.
Achieving even that 10% is in any case very symbolic , knowing that it was the market share held by HTC in the best days at the time of Desire models. We are waiting to see if the adopted strategy will bear fruit and if HTC indeed return to the front of the stage.
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