Tuesday, June 4, 2013

HTC: another senior official who announced his departure - Generation NT

manufacturer HTC found some strength with the success of its smartphone HTC One passed about 5 million copies since its launch after the first quarter of 2013 complicated by the delay in the launch of this model.

It is not enough to curb the steady departure of executives for several months, a sign that something has gone wrong with the Taiwanese manufacturer. And it is still a major departure announced that with Matthew Costello, COO (Chief Operating Officer , CEO) for a little less than three years.

htc-logo This is Fred Liu , responsible for engineering and operations, taking over the position while maintaining its original features. Sales director John Mackenzie might try to downplay the flow starts, it is still a lot of experienced people who have left the company recently.

waiting to see if the HTC One confirms the good first impressions, and the arrival of a new batch of smartphones, a quality assurance branch will be created under the direction of George Boulloy, to optimize the reliability terminal manufacturer.

HTC is also engaged in a review of its marketing strategy in trying to find clever parades to generate visibility without having the huge marketing budget of Samsung, including reliance on interactions with social networks.

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