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HTC wants to conquer between 10% and 15% of the smartphone market
Posted on 24/06/2013 by Samir Azzemou

At a meeting of its shareholders, Peter Chou, HTC’s boss, unveiled its medium-term ambitions: to acquire 10% to 15% of the global smartphone market, against 4% currently. But the Taiwanese manufacturer is really capable of achieving this goal?

Everybody agrees to say HTC has lost its luster since the time of Desire. The One, one of the best mobile of the moment symbolizes the revival in the Taiwanese manufacturer, but only one mobile is obviously not enough, especially against the Korean ogre, Samsung. However, the encouraging results of One bring good growth forecast for HTC. At a meeting of its shareholders, the events reported by the publication Focus Taiwan , his boss Peter Chou has given its medium-term objective: between 10% and 15% of global market share of the smartphone . That is ambitious.

But is it too ambitious for the HTC today? In 2012, Taiwan 4% of market share. Exceed 10% would have a symbolic value because it is the market share of HTC when the company was at its top (with peaks up to 30% in some markets). HTC but never was able to reach 15%. And this is not the Facebook Home mishap that will participate.

Peter Chou says that this is however not a strategy based only on products but also on the recognition of its brand and the alliances he will sign with the operators, particularly in the U.S.. With the One, HTC for the first time in its convinced the four major U.S. operators (Verizon, AT & T, T-Mobile and Sprint) history. Still without flagship impossible to do marketing and business partnerships. Remains to be seen what will happen HTC to achieve its purposes.