HTC pays for the services of Iron Man to sell its smartphones - Generation NT

According to Bloomberg, HTC would have offered the services of Hollywood star Robert Downey Jr to promote the products of the brand in the next two years.

An agreement was reached with the star, with the signing of a check for 12 million dollars for appearances in commercials, posters and inserts magazines worldwide.

HTC has failed to keep pace with Samsung in its various advertising and marketing firm says that this failure was largely disabled the HTC One. The smartphone also sells quite well, and in fact critical praise regularly. However, HTC believes that the success of its smartphone is not up to its potential.

In comparison, HTC has sold around 5 million HTC One since its release in March, while 10 million flowed Samsung Galaxy S4 in its first month.

“ We carry many innovations, but we did not say strong enough “said Benjamin Ho, marketing manager for HTC in March. He also added that the company would abandon its slogan “Quietly Brilliant” to start afresh on more aggressive campaigns with terms like “Bold”, “Authentic” or “Playful.”

Without having actually proposed a strong advertising campaign for the One, the Facebook Phone, HTC First who has done much about him. Unfortunately, this is mainly for its failure that the smartphone has been highlighted by the press, to the great misfortune of the brand.

By offering strong image of Robert Downey Jr, HTC may finally have the impact necessary to move into the consciousness. Still, the image will not be any, it will also be the brand confirms the success of the One offering a smartphone of the same or higher level.

Note that the marketing campaign will also benefit from the craze that revolve around the next installment of the saga in Avengers movie which is due out May 1, 2015.