manufacturer HTC had invested in audio accessories manufacturer Beats Electronics to gain control of 50% and integrate sound optimization technology in its mobile devices. The latest smartphones from the company and bearing the Beats logo on the back of the unit and some models have been proposed with helmets props.
HTC, always looking for new services to its HTC Sense overlay, also had the idea to offer a music streaming service and the agreement with Beats Electronics could accelerate this project. Since then, the outlook has worsened manufacturer under the crushing weight of the competition and the time is rather to reduce the wing.
fter already reduced its stake in Beats 25%, the rumor of a capital ran out this summer, Beats wanting to accelerate its expansion and investors seeking strong back while having himself to convince them of the relevance of its business model.
Both companies now have no direct financial relationship while Beats has announced the acquisition of 25% stake HTC for $ 265 million . HTC says that Beats will remain an important partner but gives no information about new bases between the two companies or the reasons for this transaction.
this, Beats going to try to go beyond the headphones and provide a variety of accessories, always looking to the world of sound and distributing technologies. Also see if the company will launch itself a music streaming service, after acquiring the platform MOG.
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