HTC has released its earnings for the month of August, down 45% compared to the same month of the previous year. The manufacturer and sees its sales contract for the third consecutive month, while it already showed mixed results in the second quarter.

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The Taiwanese manufacturer has again seen its revenues decline in August. Compared to July, its turnover has dropped by more than 16%. In the same period in 2012, revenues reached 24 billion manufacturer of Taiwan dollars, nearly double the $ 13 billion in sales recorded by the brand in August.

While still fifth seller of smartphones in the world in 2011 with 6.5% market share (IDC data), HTC has been struggling to maintain its market position . Despite the stated objective of the CEO of the Taiwanese firm, Peter Chou, last June, to capture 10 to 15% of global market share. Indeed, the output of HTC One, in March, was not enough to stop the contraction of income experienced by the brand since June 2013. The phone features a full HD 4.7-inch screen and a Snapdragon 600 had yet a great start as the manufacturer announced last May had sold 5 million copies.

Commercial Taiwanese difficulties in recent months do not come from HTC One itself, which offers very good features, but the saturation experienced by the high-end segment of the market smartphones. In this regard, the strategy adopted by Samsung, the undisputed market leader, proves quite pay for itself is to diversify its range of phones to be positioned in all segments. HTC seems to have understood this and has come back with new models. Particular can expect the HTC Desire 300, an entry-level 4.3-inch HTC Desire or 601 model both formalized on Tuesday, or the Max phablette One whose first images were seen on the canvas. But the question remains whether it will be enough to put the manufacturer on foot.