HTC: happen Qualcomm processors to reduce costs? - Generation NT

Having worked extensively with Texas Instruments OMAP processors and in its infancy, the manufacturer HTC has turned to Qualcomm, which has since been at the heart of most of the Taiwanese mobile products company.

beginning of year again, HTC One was one of the first to board the Snapdragon processor 600 that had just been introduced. But the difficulties of the manufacturer against competitors like Samsung or Apple that weaken its visibility, it is time to strategic choices.

Qualcomm on the mid / high range of HTC. Until when?

passage on the high end is not conducive to more than two or three models is the mid and entry-level HTC hopes to return to growth, helped by its position in the Chinese market.

But at a time when the company posted its first net loss in the third quarter of 2013, she began to try to reduce costs by seeking new partners. Of the three smartphones HTC Desire announced yesterday, only one model is in Qualcomm processor, the other two being in ST-Ericsson U8520 dual core or quad core in Spreadstrum Shark.

The case is somewhat special because they are mainly for the Chinese market (choosing a supplier of Chinese as Spreadstrum processor can help to market occupancy) but the site Focus Taiwan claims that HTC would consider a similar diversification more upmarket, depending About the President of HTC Asia Jack Tong.

More specifically, it would be able to meet the trend of smartphones with strong features but offered at aggressive prices. Qualcomm would no longer necessarily the choice of reference, which probably opens opportunities for other suppliers, MediaTek head.

Does it suffice to recover volumes from HTC which Morgan Stanley predicted that they will not exceed 3.5 million units at the end of the year? HTC M8 potential successor to the HTC One early 2014, embarked in all cases Snapdragon processor 800.