At the end of 2013, it appears that high-end smartphones, often sold more than 500 euros, have less and less popular, at least among some manufacturers.
Thus, Digitimes reveals that almost three historic brands, HTC, LG and Huawei could not achieve their goals with the most expensive smartphone. The LG G2, however excellent, would not only sold 2 million copies since its launch in September, while the Korean firm planned to sell 10 million (but she had not overestimated the success, then even a very close 5 Nexus came out at a much lower price?).
Huawei, meanwhile, would have delivered 3 million Ascend P6 away, again, of the 10 million expected. According to analysts, this outperformance against the Chinese manufacturer is mainly due to brand image still fairly negative and a lack of communication campaign.
Finally, without giving a figure, a little more Digitimes confirms what we suspected: Despite excellent reviews, the HTC One, launched in March 2013, would have sold poorly and would, again, not achieving the expected objectives. A failure that would be one explanation for the flickering financial health of the Taiwanese firm.
short, 2014 could see a lot of things change in telephony: while the high-end and high-end seem to succeed only a handful of brands (Samsung, Apple …), products clearly cheapest assuming an increasingly prominent on the market, and fewer consumers seem willing to pay more than 300 or 400 euros for a smartphone.
- class=”plusMarker”> + Selection Christmas 2013 : smartphones
- +
No comments:
Post a Comment