The year 2013 has been very difficult for HTC . The financial statements have been degraded to be unprofitable in the third quarter. However, HTC has managed to close the year on a quarter beneficiary of $ 10 million . However, this positive result is moderate.
Earlier this year, the CEO of HTC thought or hoped that 2013 would be a better year than the last. However, the situation has worsened. Insufficient sales HTC One , delays in delivery and advertising contract $ 12 million Robert Downey Jr., among others, led to lower balances financiers. And until a deficit in the third quarter over $ 101 million . To improve the situation in the last quarter, HTC has sold its shares in the company Beats Audio for a total of $ 265 million . In addition, operating expenses were reduced by about one quarter from the previous quarter.Result, the fourth quarter of 2013 was closed with a turnover of 1.4 billion and a profit of $ 10 million .
However, this result is more than two times lower than analysts’ estimates. It remains insufficient, because the sale of shares Beats Audio does not allow him to improve future financial results.
HTC will build on its next flagship model, expected during the quarter. Hopefully sales will be greater than the HTC One. However, this will probably be difficult for HTC, which faces competition from increasingly greater and barely enough to convince the general public. Not to mention that HTC could be banned from sale in Britain and sentenced to pay heavy compensation to Nokia
Photo credit:. HTC
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