HTC: looking towards the mid-range smartphones - ITespresso.fr

HTC revises its strategy and put on the sale of aircraft midrange to inflate sales without much impact on its margins. The Taiwanese company that produces smartphones and tries to compensate financial results mast throughout the year 2013.

Thus, HTC plans to develop new models of smartphones in 2014. These mobile devices are sold at prices between 150 and 300 dollars and take up to current high-end brand like HTC One (sold for $ 600).

One of the main objectives would include reconquer the Chinese market where HTC has gradually been marginalized by the big names like Samsung and Apple , as well as mounted power of local competitors such as Xiaomi Inc. “The problem with us last year was that we only focused on our flagship product [ HTC One, ed] . We missed the big piece of the mid-market, “ commented Reuters Cher Wang, co-founder and president of HTC.

Silicon.fr further states that the Taiwanese firm has to disclose more information about these new ranges of mobile devices at Mobile World Congress 2014 will take place in Barcelona at the end of the month.

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