HTC wants to turn the corner with computers dress - iGeneration

2013 was a bad year for HTC. Its market share has collapsed, its finances and executives also deserted. For Chialin Chang, Chief Financial Officer, for sure, this new year will be better.

executive told Bloomberg that the company would return to success thanks to a product falling within the category of IT dress (shows connected, bracelet …). The idea does not date back yesterday. HTC focuses on this type of device for several years, says Chang Chialin, but it is only now that the technology is ready. The company have finally solved the issues of autonomy and LCD. This electronic product wearable will be available in time for Christmas, said the CFO.

HTC has also used his money smarter. With the recent marketing campaign featuring Robert Downey Jr. (read: HTC: beginning of the campaign’s Here To Change with Robert Downey Jr.), the manufacturer wants to improve its image and now he wants to reach a wider audience

src=”http://img.staticigen.com/2014/2/macgpic-1391802022-3116765624085-sc-op.jpg” Nexus One, Nexus Prime device manufactured by HTC – Photo closari CC BY

improvement could also pass through a Nexus device. A Taiwanese site claims that HTC will produce the next generation of Nexus tablet. The latter would be available in the third quarter of 2014. This would not be the first time the Taiwanese partners with Google to create a Nexus, it was even the first to do so with the Nexus One.