Bleeding and poor sales directors at HTC - 01net

01net

the 05/22/13 at 13h09

Peter Chou, HTC CEO

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Times are tough for HTC. The Taiwanese manufacturer is struggling to keep afloat in the hyper-competitive smartphone market failures and succeed. Thus, according to The Verge, the company recently lost a series of frames: Jason Gordon, VP Global Communications, Rebecca Rowland, distribution marketing director, John Starkweather, digital marketing director, Eric Lin, director of product strategy, and, last week , Kouji Kodera, director of product. Some of them chose to join safer ships, like AT & T and Microsoft.

First HTC is sold off at less than a dollar

must say that commercial success is not really to go. The phone midrange First, based on the Facebook Home interface launched last April, is apparently “a disaster” business, according to a source quoted by The Verge. The reasons are multiple: first, HTC has not really had a period of exclusivity to propose this new software, on the other hand, users do not seem to hang with this social interface

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Google Play, notes distributed are poor and the number of downloads fall. AT & T, sales have barely exceeded 15,000 units, according to the HBR site, and the price of the terminal with package from 99 dollars to 99 cents. According to rumors, the operator would stop selling this phone.

Downgraded IDC

HTC One, will he be able to impose on the market

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At the high-end HTC One device, the situation is not really more successful. According to The Verge, sales started rather slowly. I must say that given the dominance of Samsung and aggressive arrival of Chinese brands Huawei and ZTE, HTC increasingly difficult to exist.

Taiwanese disappeared classification of IDC, while still manage to remain in fourth place a year ago. Its global market share rose from 6.5% in the fourth quarter of 2011 to 4.0% in the third quarter of 2012, before joining the “Other” category. According to The Verge, the founder Peter Chou said he would resign as CEO if HTC One was not a commercial success. To see.

See also:

The 01net sheets First HTC and HTC One
Video test HTC One

Sources:

Articles of The Verge and BGR
IDC analysis