Business: After a disastrous first quarter, the Taiwanese manufacturer believes it will find the path of growth between March and May, thanks to the success of One
HTC believes in his luck. If the first quarter was sealed due to delayed ‘One’ launch, the Taiwanese considers that the conditions are now ripe for a rebound.
must say that this smartphone has been very well received and should be one of the stars of the year with the Samsung Galaxy S4. After only 42.8 billion Taiwan dollars in revenue in the first quarter, the group expects 70 billion Taiwan dollars for the second. Gross margin is expected to rise to 22/24%, against 20% in the first quarter.
HTC will work on two axes. The bulk of the value should be generated by the One who is now available everywhere. And as Samsung, the group could play the card declination.
Two areas of developmentOne would thus be entitled to a “mini” variation that would take most of the design with a slightly smaller configuration to address a mid-range segment.
that the Twitter account @ evleaks that evokes the M4 code name for the new model (One was called M7 code) with a 4.3 inch screen and a dual SoC reports heart less powerful.
internal storage but increase to 16 GB RAM 2 GB remain are also evokes a 1700 mAh battery, the integration of Android Jelly Bean and support for 4G networks. It would be launched by the end of the second quarter 2013.
second axis lies in HTC Windows Phone 8. The manufacturer became the second partner of Microsoft behind Nokia. The first results are encouraging that HTC should push to intensify its efforts.
“Nokia is not alone,” he explained to us recently Lawrence Schlosser, in charge of mobile at Microsoft France. “HTC is and continues its efforts, the 8S is a carton. Initially, HTC would just launch a terminal and keep a few months. Today, there is a real work over time with smartphones held on year. “
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