financial results HTC Corp. in the second quarter of 2013 leave room for optimism, even if they fall short of analysts’ forecasts.
The Taiwanese manufacturer rather bad start since the beginning of the year, mainly due to delays in delivery of the HTC One, its flagship model, can breathe. The results for the second quarter of HTC Corp. are encouraging. Turnover of the company for the second quarter amounted to 2.32 billion U.S. dollars , against $ 1.4 billion in the previous quarter. Net income, it is evaluated for the period April-June, at 41.63 million dollars, well above the 2.82 million dollars in the first quarter, but much lower than the same period last year which had reached $ 233 million.
This timid increase in the Group’s financial results can be explained by the sales of HTC One, which are obviously pretty well. But what will he on the short and medium term for HTC? The company should a priori or sales of its flagship product, down over the next week. And because HTC has lowered its component commands for the next quarter, even though that period is deemed to be the one that gets the most number of smartphones sold in the year …
This could be explained by the possible release of the HTC Mini One, which has caused much ink which is still awaiting confirmation. The company would potentially put in the foreground as the smartphone would fall to the mid-range and would be more financially accessible. The brand could also focus some of its efforts on Google Play HTC One edition that will be available for sale in the United States in a few days.
Some analysts quoted by Reuters, HTC would not be ready to head out of the water. “ HTC may release new products third quarter, but competition from Apple and other Chinese brands is fierce ,” said the Taiwanese analyst Peter Liao Nomura Securities, adding that “ it will be difficult to maintain growth. ” Same story with Michael Shieh Goldman Sachs, who does not believe in a recovery in the coming quarter.
Dale Gay Barclays, he remains optimistic. The company, rather late compared to competitors in terms of communication, has made huge investments in marketing these days. And for him, “ this is only the beginning .” These expenditures are expected to increase 20 to 25% by the end of the year. The company also intends to raise this formula work for next year.
Reuters
LG Optimus G2: a 5.2-inch screen and an optical stabilizer
?
ARCEP deprived of its power to sanction
No comments:
Post a Comment