new entity called “new devices” was created by HTC in the United States. It will deal with the construction of new devices and their marketing.

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HTC seems determined to turn the corner to position alongside its competitors. Indeed, the Taiwanese manufacturer has suffered many setbacks in recent months with the flop caused by the First HTC and the disappointing figures for the first quarter of the year, opt for a reorganization.

In an internal email published by the Wall Street Journal , CEO of HTC, Peter Chou announced the opening of a center named “new devices” located in the United States States. This division should focus on the construction of new terminals and marketing, as its name suggests. It should also help the company better manage its international position by offering targeted products. This is the current president of the U.S. division HTC, Mike Woodward who should lead this capsule. He will be replaced by Jack Mackenzie, current president of worldwide sales of HTC. This is especially the instigator of the commercial success of HTC One worldwide. This means how HTC has this division to complete his recovery. The company also seems to give importance to the North American market, currently divided between Samsung and Apple.

Recall that the last quarter, HTC has seen its numbers increase over the first three months of the year. These figures remain below the level achieved last year in the same period. But the company, which has recently formalized its HTC One Mini, does not seem to give up. With this new division and the new appointments, the company certainly walks slowly, but most opt ??for safety. The company has also decided to drastically increase its spending in terms of marketing to counter the offensive competitors.