There was the flop of the First HTC, the smartphone seamlessly integrating Facebook Home. This was followed by a real brain drain, with the successive departures of seven frames. Then, the icing on the cake, the announcement of disappointing results for the second quarter of 2013, with profits down 83% year on year, to just over 32 million.
HTC is not at best, weighed down by competition increasingly fierce market of smartphones and the Android segment. To renew, the manufacturer seems determined to thoroughly review its organizational structure. On Monday, the Wall Street Journal published in effect an internal e-mail to the company, noting in particular the creation of a new unit dedicated to innovation. Will lead a game of musical chairs. Peter Chou, CEO of HTC, explained that the current President of Global Sales, Jason McKenzie, will take the lead of the North American division. To him also to support the boss in the strategic decisions of the firm.
If this appointment was made, is that Mike Woodward, who was until now the responsibility of good Health manufacturer on the North American continent, will in turn lead the new innovation unit. The goal would be to focus more on strategy European and Asian markets, to the detriment of the U.S. market. In the email published by the newspa per, Peter Chou began by thanking all of its teams to the success of HTC One, its latest smartphone high-end, bringing much of the second quarter earnings. “ But as you know and anticipate, we must do more. With the success of the One, we have many new opportunities to increase sales and expand into new distribution channels through a new economic model , “he said.
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