HTC One sales have unfortunately failed to rectify the situation by the manufacturer.
The financial results for the second quarter Taiwanese do not have good image. Compared to the first quarter net profit of the group regain still rising, but remain below those achieved in the previous year, as well qu’inférieurs market expectations. The image of HTC brand seriously weakens, especially with the lack of confidence of analysts. The action group has reached its lowest level since 8 years, driven to fall face an increasingly tough competition and the rise of Chinese smartphones.
manufacturer is widely questioned and must react quickly. The arrival of HTC One Mini might be the source of a rebound. The company still has cards to play and still have a significant advantage over its competitors: its manufacturing quality. A One Mini allow HTC to expand its range of potential customers by declining its flagship model in a more accessible version, but retaining its design.
Via | Reuters
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