HTC recently unveiled its figures for the third quarter of this year. And if we do not have the details in late October, we already know that the Taiwanese brand achieved performance below its forecast. Point to announce significant losses.
revenues collapsed, the losses appear
On July 30, when publishing the results of its second quarter of 2013, HTC announced a turnover of 70.7 billion Taiwan dollars (1.77 billion euros), down 23% compared to last year, though it was itself already a bad quarter. And most importantly, earnings rose from 7.65 to 1.25 billion Taiwanese dollars, from 192 to 31 million euros. Already heralding a huge drop since the third quarter of this year is even worse.
smartphone manufacturer has declared a turnover of 47.05 billion Taiwan dollars (1.18 billion euros), for a net loss of 2.97 billion Taiwan dollars (75 million euros). These figures are all the more devastating that they are inferior to those provided by HTC on July 30. The brand and expecting a turnover of between 50 and 60 billion Taiwan dollars. However, it did provide a negative balance to achieve, as forecast its operating margin ranged between 0 and … -8%.
HTCthink I reached the bottom
late July, Peter Chou, CEO of HTC, also explained that the third quarter (July to September) would not be easy because of the high manufacturing costs and higher expectations. In fact, HTC is expected to better economies of scale, yet it seems that the brand is difficult to catch up Samsung and Apple on this point. I must say that these two business flow well above HTC quantities.
Peter Chou said he expected improvements in this regard during the last quarter of the year. “We hope that our T3 (note: third quarter) is our lowest level, and improvements will be seen in Q4 ” has also said the boss.
The dangerChinese manufacturers
poor third quarter could also explain why HTC has decided to abandon its stake in Beats, the famous manufacturer of headsets and headphones. I must say that it will bring him hundreds of millions of dollars. It would therefore be wrong to deny it.
HTC, the goal now is to do everything to sell its One, who clocked to penetrate key markets, including Western Europe, China and the United States. Nevertheless, the Asian company is still a dwarf in the smartphone sector. It is no longer present in the top 5 best sellers for a long time and it might even out the top 10 with the rise of Chinese manufacturers.
action freefall
The new figures for the third quarter has in any case been little appreciated in the stock market. Its action today and fall to the Taiwan Stock Exchange 6.67%. Its action and is worth more than NT $ 126. Since April 30, the action was over $ 300. In March 2012, it surpassed the $ 650. On 29 April 2011, it was worth more than 1300 dollars. In two and a half years, the action of HTC has lost more than 90% of its value.
Nile Sanyas
Journalist, editor, creator of LIDD, like interviews and unusual touch pads (despite their flaws). Essentially this on Google+.
No comments:
Post a Comment