HTC suffers its first quarterly loss, redemption by a rumor ... - Expansion

HTC sinks. The Taiwanese smartphone manufacturer posted a quarterly loss for the first time in its history, its new flagship model, the HTC One, failing to recover sales.

The group posted a net loss of 2.97 billion Taiwan dollars (74.3 million euros) , against a net profit of 3.9 TWD in the third quarter of 2012 and 1 , TWD 25 billion in the second quarter of 2013, he said Friday. sales fell 33% year on year to TWD 47.05 billion, well below the 50-60000000000 provided by the group.

“Basically, there are many problems to solve,” said Laura Chen, analyst at BNP Paribas, adding that the company should improve its marketing strategy, the management of its supply and its product line. “No sign of recovery in the near future.”

HTC had previously indicated to expect a loss for the period from July to September, due to a decline in sales, while the costs of production and marketing for its latest model, the HTC One, they were on the rise. The HTC One, billed as “a breakthrough”, has a touch screen of 4.7 inches, a smooth aluminum shell and front dual stereo speakers. It can also act as a remote control decoder box (STB TV).

Rumors redemption by a Chinese

However, after falling in the first place, the HTC Action rebounded to post a gain of 2% on the day following a research note Fubon Securities raising the possibility that the company approximates a Chinese group , whose name was not given, through a cooperative agreement or a merger.

Like other smartphone manufacturers, including Nokia and BlackBerry, HTC does not have the critical mass against its major competitors like Apple and Samsung and its difficulties are getting worse this year, resulting in a fall 55% of its shares.

addition departures leaders and internal strife, the group is facing, according to sources, supply problems for the manufacture of its HTC One Mini .

share of the global smartphone market occupied by HTC is heavily settled, 10.3% in the third quarter of 2011 to 2.6% last quarter, according to research firm Gartner. HTC does and most of the ten largest sellers of smartphones, according to data from another consulting firm ABI Research. To boost sales, HTC plans to launch by the end of the year means end devices at cheaper prices, especially in China.

But analysts point out that the market is already highly competitive, with local companies such as Xiaomi offering much cheaper devices.

selling devices under its own brand, the Taiwanese group subcontractor for several major groups. In particular, it provides for its Google Nexus One.

I have failed to strangle me while reading your article “While selling devices under its own brand, the Taiwanese group subcontractor for several major groups. Provides including Google’s Nexus One. ” The Nexus One is, as its name suggests, the first smartphone from the Nexus range, but it is a device of 2010 and it is the only smartphone with Google have been manufactured by HTC. And the Nexus range is in its fourth model, soon 5. In order the Nexus were made by HTC (Nexus One), Samsung (Nexus S), Samsung (Galaxy Nexus) and finally LG (Nexus 4). To summarize the Nexus One is an oldie that is no longer manufactured for ages so no HTC does not provide for its Google Nexus One. You can also learn a little before you write your articles.