South Korean firm has been convicted of organizing the publication of false comments to boast its own products and denigrate those of the competition (HTC).
Subject of April 18 – A fault confessed is half redressed, says the proverb. But what about the other half? Samsung will soon find out. The South Korean company is indeed prosecuted for having organized a smear campaign against HTC, through its Taiwanese subsidiary. Under investigation by local authorities, the company released a statement in which she admitted the facts and provides regret.
facts. Samsung Electronics Taiwan division is accused of paying for Taiwanese users they demean handsets sold by HTC, publishing comments and derogatory items. At the same time, these users have praised the quality of the devices sold by Samsung, to guide the decision of visitors who read these notices.
Ultimately, the charade of Samsung Electronics Taiwan was finally noticed. The Committee on matters related to anticompetitive business practices is currently conducting the investigation and could set a fine of approximately € 638,000. A sanction primarily symbolic of the considerable financial resources of Samsung.
In a statement, quoted by The Register, Samsung is somewhat distanced attitude Taiwanese subsidiary recalling its commitment to communicate “ transparent ” and “ honest “towards consumers. “ Recent incident was regrettable and occurred due to a lack of understanding of these basic principles ,” said the group.
In the wake of regret expressed by Samsung, the company ensures that all marketing activities for Samsung Electronics Taiwan involving the publication of anonymous pro-and anti-Samsung HTC comments were suspended. The group promises that the subsidiary will now be fully respectful of the general policy of group communication.
addition to the survey conducted by the Taiwanese commission, a judicial panel could also emerge. HTC is indeed in the process of considering the relevance of a more robust against Samsung for, presumably, obtain damages to compensate for the alleged loss of business caused by the publication of these comments action.
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