Fellow HTC is found for the first time in a complex situation with a loss of 2.97 billion Taiwan dollars. It should be noted that the market for mobile phones is very competitive. It is therefore very difficult to maintain because the catalog Smartphones is increasingly provided. Regularly, consumers can get a new model from different manufacturers. This has had implications for the group whose sales fell by a third compared to 2012. Analysts do not expect such a fall and believe that the future of the band is quite dark.
first fall
renewed success, several points are correct as marketing strategy according to BNP Paribas or product line. The analyst believes that there is currently “ no sign of recovery in the near future .” Thus, the share of the global market in smartphones is 2.6% for the last quarter while it was 10.3% in the 3 th quarter of 2011 according to the new Obs.
HTC and complex market
HTC could not find a favorable situation and analysts believe that the launch of the HTC One was delayed and it has not improved the situation. Heavy investments were also made in the field of marketing, this technique has not offset the decline in sales. Now, HTC has to face the domination of Samsung or Apple and the rise of Sony. Other manufacturers are also observed in the area as ZTE, Lenovo or Huawei.
More news on HTC
- HTC One Max: new photos confirm the biometric sensor
- HTC: 3 leaders placed in custody for theft and fraud, the action falls
Inactive
example: Benjamin read: HTC: the Taiwanese manufacturer known for the first time a loss in the third quarter Begeek.fr
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