HTC situation continues to deteriorate . Predicted by the firm in July, the third quarter balance is negative . With revenues of 47.05 billion Taiwan dollars (about 1.60 billion U.S. dollars), the group is deficit of NT $ 2.97 billion, or more than $ 101 million .
“The worst is over.” This is what said Peter Chou, CEO of HTC, earlier this year. It presaged the new models , led the HTC One would boost sales . And yet, if the year 2012 was difficult in 2013 is even more.
In the second quarter, HTC made a turnover of nearly 2.37 billion a profit of $ 41 million . Despite the commercialization of HTC One, the latter figure is much lower than the profits obtained in the same quarter 2012 (246 million).
October 4, HTC presented preliminary results .
The group made income 47.05 billion NT $ (about 1.60 billion ) against the equivalent of 2.39 billion dollars in 2012. If last year HTC posted a profit of nearly $ 133 million, this year it is deficit of NT $ 2.97 billion, or more than $ 101 million .
first quarterly deficit balance has more than estimated losses.
In a highly competitive market, HTC can not get a place sufficient. Loads related to new product development , marketing (the contract with Robert Downey Jr. is estimated at $ 12 million ) and delays supply One of its HTC Mini also weigh on HTC.
By the end of the fiscal year, HTC will rely on 265 million from the sale of its stake in Beats. However, the situation is complex
Photo credit:. HTC
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