In Chou, HTC looks beyond smartphones - iGeneration

Criticized internally boss HTC will delegate some of its powers to the president of the company. Cher Wang will now take care of all operational aspects (sales, marketing, logistics …) while Peter Chou will focus on products and innovation, they announced in an interview with the Financial Times.

src=”http://img.staticigen.com/2013/10/macgpic-1382348728-7175741632794-sc-op.jpg” class=”centre”

Despite market share continues to decline (2.6% according to Gartner) and Finance following the same trend, Peter Chou therefore manages to keep his seat, which he had put in his place game with HTC One.

“The decline in market share came mainly segments of entry and mid-range” provides the CEO for HTC One who is doing well on its own. Confident, he says the market is huge and “remain competitive and survive is not a big problem. “ HTC have a good chance of winning 15% market share in the premium segment and 5% of the global market, he said.

To achieve this objective, the automaker plans to beef up its mid-range. Peter Chou has not wanted to talk about a possible alliance with Amazon, but said that the company was always open to such opportunities. The two Windows Phone models which are currently marketed, sales were “quite low” admits leader. Nothing to encourage a priori the manufacturer to Windows Phone as its second system on Android smartphones (read: Microsoft would like HTC with Android and Windows Phone choice)

.

src=”http://img.staticigen.com/2013/10/macgpic-1382348930-7377459579697-sc-op.jpg” class=”centre”

HTC One – Photo K?rlis Dambr?ns DC

Even though they say always believe the chances of HTC in the smartphone market, Peter Chou and Cher Wang head elsewhere. They suggested that as a tablet device that could compete with the Galaxy Gear were in the pipeline. Wearable computing (electronic products that are worn) is “a critical market for us [...] This is an area of ??great interest we pay” said the CEO. And tackle the passage watch Samsung.

“The product must meet a need, otherwise it’s just a gimmick or a concept that is not suitable for everyday use. This is an opportunity for us. People laughed at us when we released the first smartphone [HTC made the first smartphones from Palm, ed] … Now everyone has a smartphone. I’m sure it will be the same for wearable computing, but do not look that exists on the market today. “

As for tablets, the manufacturer promises a pleasant and disruptive thing. He gave it a try in 2011 with the Flyer, a good 7 “tablet for use with a stylus, but that was sold too expensive to meet success (€ 500 at launch).