Microsoft wants HTC smartphones with a 'dual boot' Android ... - ZDNet

Business: The information is questionable, but according to Bloomberg, it will reveal Microsoft to gain market share at all costs on mobility

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Microsoft is in talks with HTC to push the Taiwanese manufacturer to offer hybrid smartphones able to start on Windows Phone and Android. According to the Bloomberg agency, the Redmond company and seeks to implement its mobile OS on Android smartphones to gain some market share.

strategy is not necessarily a bad thing, even if it is a bit surprising. Running at all costs behind the market share of the dominant mobile operating system, Microsoft does not he might give the image of a transversal system, returning it to its image editor

Change Strategy

Nokia’s strategy, its main partner – and soon his property, however, seemed to bear fruit. The manufacturer had until now focused on two points: quality appliances and a consistent platform around a range of products, systems, applications and content

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information from anonymous sources intersected by Bloomberg, is amazing yet quite detailed. Thus, it is Terry Myerson, Chief Operating systems business at Microsoft, who have done the legwork last month from HTC.

Microsoft would even be willing to greatly reduce, or even eliminate, the operating license of Windows Phone devices on the Taiwanese manufacturer, if he had to accept. This last point is very uncertain, especially since HTC has not announced a new plan for Windows Phone since the last device introduced last June

Search market share with teeth

choice HTC is not yet trivial: it is the first manufacturer to produce Android and Windows Phone smartphones at a time, and it is in sharp decline against Samsung or even LG, especially in the U.S. market . The operation could be seen as an opportunity to raise. By betting that the device draws more than the OS, and that users actually want to dual boot devices.

If this seems consistent within a computer or tablet – and yet we have the memory of prototypes very missed during a visit to the IFA in Berlin – it is unclear how this could be an argument on smartphone. Unless Microsoft actually prepares the post-PC era, and has taken over the idea of ??smartphones capable of turning into PC with the right connections?

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