Not having been able to stop the decline in its activity and now displaying a first loss, the manufacturer HTC reorganized the division of labor at the top of the hierarchy by transferring some of the management functions to the CEO Peter Chou Chair Cher Wang.
a given Financial Times interview, the director evokes the trail of a new touch tablet , which would be a return to the segment after two years of absent from HTC Flyer .
another great area to explore is that of course wearable computing , and Peter Chou calls it “ critical segment for us “insofar as it corresponds to the vision developed by HTC for its smartphones and accessories.
recalls that HTC has collaborated with Microsoft there a few years ago about a smartwatch but also indicates he does not want to start too early with a product from the only test market, like the Galaxy Gear Samsung.
“must meet a need, otherwise it’s just a gadget or concept, thought not enough for real use in everyday life. There is an opportunity for us. The People laughed at us when we launched the first smartphone … now everyone has one. I’m sure it will be the same with accessories “wearable”, but do not jump to conclusions about this which is available on the market right now , “said the boss of HTC.
Decline on the mid-range, not the high-end
Very strong competition on Android smartphones, the Taiwanese manufacturer logically explore other potential markets trying not falling into the trap of arriving too early to market with products not sufficiently worked.
However
HTC said that its problems are distinct from those of BlackBerry, with which it is sometimes compared. His model HTC One upscale sells well but it would be more on the side of the entry and mid-range that lost ground are most susceptible.
alliances with large groups, such as Google (the first Nexus), Facebook (several models highlighting the social network) or Amazon (design future Amazon Phone ?) can help compensate for this obstacle.
As for Windows Phone, HTC can only recognize as sales rather very low. And if Microsoft would retain the manufacturer’s partners, Peter Chou spoke of the need to rethink the strategy. No way to serve as a foil to a Microsoft / Nokia now holds 90% of the market.
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