HTC One imagines his range big. Wednesday, October 16, the management team of the Taiwanese manufacturer had in Paris version “large-format” of its flagship smartphone, the HTC One Max. With a screen of 5.9 inches, against the 4.7 and even 4.3 One Mini, this new device allows the group to invest in the booming market of phablettes, where he was noticeably absent until this.
For the rest, the One Max hardly presents new features. Indeed, the design, the platform (Android), the camera or the sound have identical to those already on the One features (see data sheet at the end of the article). Finally, the only contribution of the Max version apart from its size, is the presence of a fingerprint reader on the back of the unit.
With this small square space, located below the camera sensor, it is possible to save up to three fingers, and then three features. Apart from this, Max does not bring real innovation compared to its competitors. It still offers a phablette quality, like smartphones and Mini One.
>> For more on test HTC OneHTC, BlackBerry future?
Does it suffice to HTC to regain market share? We’ll know in a few months, but the timing is crucial for the Taiwanese manufacturer. In fact, HTC has recorded the first loss in its history 3 rd quarter 2013. The result of difficulties in its production but also a fall in sales of 33% year on year to € 1.2 billion. Thus, some industry experts to predict the same future as HTC BlackBerry and Nokia recently acquired by Microsoft.
Faced with these challenges, Mark Moons, the Executive Director for the Mediterranean Europe and the Benelux countries, met with Challenges.fr to explain the strategy adopted by the group.
Does HTC will launch the tablet market
One
With Max, it’s true that we are moving towards large format cameras. We investigate this possibility, but for now, nothing is planned. We will in this market if we can offer something quite different than what our competitors are doing. Otherwise, there is no interest.
you confirm the rumors about a partnership between you and Amazon for making their smartphonesI categorically deny. Our strategy is to develop our own brand smartphones, not for others.
HTC has a special strategy for its cameras. He does not participate in the race pixels as its competitors. HTC Will it change ?No, it is not necessary to participate in this race who will offer the more pixels on the phone. At HTC, we believe that our customers use their camera phone for fun. If they want pictures then they will enlarge to hang on the walls, so they take a professional camera.
Today, you claim the # 3 behind Samsung and Apple?No, actually, we can not say we’re number three. For cons, the next 18 to 24 months, I hope to tell you that we will be.
Specifications
Dimensions: 164.5 x 82.5 x 10.29 mm
Weight: 217 g
Display: 5.9-inch full HD 1080p
Platform: Android 4.3 with HTC Sense 5.5
Total Memory: 16 GB expandable to 64 GB
sensors: gyro, proximity, ambient light, fingerprint
Camera: ultrapixel, lens 28 mm f / 2,0. Five levels of flash. front camera, wide-angle (88 °)
Battery: up to 28 h on appeal, 585 hours standby
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